Hey, I’m Holly
I’m a strategic marketing and communications leader who helps brands grow through smart strategy, clear storytelling, and creative collaboration.
I’m a strategist and storyteller with more than a decade of experience leading marketing for destinations, outdoor brands, and community organizations. My work blends strategy and creativity to build campaigns that connect with people, strengthen brands, and drive measurable results.
I’m passionate about purpose-driven marketing and using insights to shape stories that inspire action, foster connection, and move organizations forward.
I’ve spent more than a decade leading marketing, communications, and partnership strategies that connect people to places, brands, and purpose-driven experiences.
Destination Marketing Leadership
Directed integrated marketing and stewardship initiatives for the Breckenridge Tourism Office, building a nationally recognized destination brand rooted in sustainability and community values.
Campaigns with Purpose
Launched B Like Breckenridge, an award-winning stewardship program honored by the Colorado Governor’s Office for Outstanding Sustainability Initiative, uniting 50+ business partners and inspiring visitor behavior change through creative storytelling.
Digital Growth & Engagement
Developed data-informed digital strategies — from website content and SEO to paid media and email marketing — that increased engagement, strengthened brand loyalty, and supported long-term destination goals.
Partnerships & Collaboration
Built cross-sector partnerships with government, resorts, and local businesses to align messaging, maximize reach, and create a consistent brand experience across the destination.
My Experience
Leadership Style
I build teams and partnerships around trust, creativity, and shared purpose.
Empowering Teams
I believe people do their best work when they’re trusted and supported. My approach focuses on collaboration, curiosity, and giving teams the clarity and confidence to move ideas forward.
Guided by Strategy
Every decision starts with a clear understanding of the audience, the data, and the goal. I connect insights to creative ideas that move both people and performance.
Rooted in Collaboration
I thrive in cross-functional environments where ideas are shared freely and solutions are built together. Whether working with internal teams, agency partners, or community stakeholders, I focus on alignment and communication.
Driven by Results
I care about outcomes that last—stronger brands, better systems, and measurable impact. I believe creativity and accountability can (and should) work side by side.